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In 1952, at age 24, Dave Ulrich’s entrepreneurial journey began on the corner of 27th Street and College Avenue in Oak Creek with nothing but a dream.
“I moved out here with absolutely nothing,” Ulrich stated later in his life. “There was a time when I tried to borrow $1,200 and couldn’t do it. But I had an opportunity, and I felt the need to do something. If you’ve got a dream, then you have to work in whatever way necessary to make that dream come true. It’s as simple as that.”
That $1,200 loan that never came to fruition was what prompted Ulrich to form the bank that would eventually become Tri City National Bank. And his can-do attitude, roll-up-your-sleeves work ethic, and passion for small business continue in the bank today.
Today, Tri City serves the community through its 28-branch network and its offering of digital services. Now in its 60th year of operation, the bank has more than $2 billion in assets and originates 95.2% of its loans in Southeastern Wisconsin.
“We’ve never lost our entrepreneurial spirit and our dedication to the customer,” said Colleen McGarry, executive vice president, granddaughter of Ulrich and a third-generation banker. “While my grandfather couldn’t have imagined all the technology that runs our community bank today, we’re still serving customers and businesses in the way he envisioned. Everyone is welcome at their hometown bank.”
Click here to learn more about your hometown’s bank 60-year legacy in Southeastern Wisconsin.
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